Welcome to the demo for ExpertRex.com, the quick, easy, and enjoyable way to find great consumer recommendations from knowledgeable and unbiased experts.

Why ExpertRex? To put it simply, finding high-quality, reliable, and unbiased consumer recommendations is a pain in the butt. Estimates of the percentage of fake user reviews, for example, range from 39 percent to almost 70 percent. Our experts are identified at the top of their recommendation page or pages. You can click on their bios  to see that they are the real deal.

Whether you are looking for “THE BEST” restaurants in Chico, pet services in Las Vegas, public golf courses in San Francisco, Eco-friendly baby toys, music CD’s—or almost anything else—ExpertRex will be your guide to the good stuff.

The recommendations on ExpertRex are free and completely accessible to everyone. ExpertRex will be the biggest and best online consumer guide, with 150,000 to 250,000 or more recommendations. In addition to the recommendations, many of the recommended businesses will offer you “extras,” in the form of discounts or free shipping or a free dessert, etc.

ExpertRex will protect your privacy. Since we don’t allow advertising, we have no need to track you or collect information about you, much less sell your information to anyone else. So we won’t.

Founders:

Jim Burnett

Jim Burnett,  founder and CEO.  A long-time writer and editor, Jim has written for numerous magazines and newspapers on subjects ranging from politics to sports to business to travel to legal and social issues. He is the author of “TEE TIMES: On the Road with the Ladies Professional Golf Tour” [Scribner 1997]. Jim is the former editor and publisher of THE FANATIC READER, the forerunner to ExpertRex, and former editor of The Oregon Horse, an award-winning trade magazine published by the Oregon Thoroughbred Breeders Association. Jim has a law degree from Duke, passed the bar in Washington State, and graduated Phi Beta Kappa from Whitman College.

Jeff Heiman

Jeff Heiman, co-founder and licensing director. From 2000 to 2010, Jeff was the Licensing Director at Play Network, a neighbor of Microsoft in the Seattle area. Play Network installs the sound systems and programs the playlists for all of the music you hear at Starbucks, Old Navy, Eddie Bauer, etc.  Jeff was responsible for negotiating licensing agreements with hundreds record labels, which makes him the ideal person to negotiate licensing agreements with the hundreds of experts who will contribute recommendations to ExpertRex. A longtime veteran of the music industry, Jeff recently served as president of the Northwest chapter of the Grammy Awards, and has managed and promoted such artists as Sweet Honey in the Rock.

Liz Thiem

Liz Thiem, co-founder and communications director. Liz worked for some of the best known advertising agencies in the country, including J. Walter Thompson in San Francisco and Walter Burnett (no relation to ExpertRex founder Jim Burnett) in Chicago. Liz has been involved in campaigns for Sony, Disney, Amazon, and the California tourist industry, as well as a wide range of other clients “down to the local goat brusher.” She later started her own Northern California ad agency. As brilliantly creative as Peggy in “Mad Men,” Liz will develop innovative and memorable campaigns to inform the world about ExpertRex, while insuring that we operate and communicate with the utmost integrity and transparency.

Robert Newman

Robert Newman, co-founder and design/product guru. Inducted into the Designer & Editor Hall of Fame in 2015.  Robert Newman and Jim Burnett worked on several publications together in Seattle. Robert was the design director for The Oregon Horse, an award- winning magazine that Jim edited and a newsletter, THE FANATIC READER, that eventually led to the idea for ExpertRex. In addition, Jim was the national political writer for The Rocket, a somewhat legendary Seattle monthly, when Robert was editor. Robert then moved to New York, where he became the design director for the Village Voice, Entertainment Weekly, New York Magazine and Fortune, winning numerous awards along the way. He also supervised the redesign of various publications, perhaps most notably Real Simple, built an app for Reader’s Digest, and later was hired as its creative director.